Content + Operations

Senior Content Writer

We are looking for someone who can create impactful, engaging content that elevates our brand and resonates with our audience.
Hyderabad
Full Time
7 - 10 years
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About the Company

Frugal Testing is a boutique testing firm providing a complete view of software application experience to help companies improve user experience by ensuring web and mobile applications look, function, and perform exactly as they should on every browser and device every single time.

‍Mission: Being a trusted advisor in technology solutions
‍Vision: To be globally admired testing consultants delivering highly functional web applications
‍Value: To create a competitive advantage for organizations around the world by implementing customized end-to-end IT Solutions

Roles and Responsibilities

  • Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, and Instagram
  • Optimize social media posts (language, tone, message) based on our target audiences behaviors
  • Select appealing images and videos to complement the text
  • Update our social media pages with compelling company news
  • Coordinate with internal teams to create advertising posts (e.g. for events, open roles, and product releases)
  • Track and report on social media insights (traffic, engagement, shares, conversion rates)
  • Apply advertising techniques to boost brand awareness, like promotions and competitions
  • Respond to questions and comments on our social media pages in a timely and accurate manner
  • Network with clients and industry professionals
  • Formulating a cross-platform content strategy.
  • Track web analytics to ascertain content engagement levels.
  • Adept at keyword placement and SEO best practices.
  • Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
  • Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company.
  • Should have a fundamental understanding of how to craft content & email copies using ChatGPT.
  • Should have the ability to switch between writing styles, adjusting their tone, structure, and language to suit the purpose and target audience of each piece of content.
  • Should have the ability to craft compelling long-form, concise-short, engaging content for effective social media and email communications.
  • Familiarity with AI content tools to write unique, creative, and plagiarism-free content.

Qualifications

  • Bachelor's degree in communications, journalism, English, or related field.
  • 7- 10 years of agency experience or in a similar role.
  • Adept at keyword placement and SEO best practices.
  • Excellent written and verbal communication skills.
  • Highly computer literate and advanced knowledge of HTML.
  • Proficiency with popular content management systems.
  • Experience with social media management.
  • Creativity and the ability to develop original content.
  • Ability to develop content that provokes engagement.
  • Strong leadership qualities.
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