Frugal Testing Intro

September 5, 2019

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Every Second Counts, Pure SaaS based performance testing platform to Increase business

Companies using Performance Testing tools have outperformed their Companies using Performance Testing tools have outperformed their revenue, traffic and rankings. According to Maile Ohye from Google “2 seconds is the acceptable threshold for an ecommerce website. At Google aim is to bring it under half a second”.

Google is determined to rank websites based on the user's mobile experience. It is high time for businesses to focus on providing fast and smooth Desktop and Mobile experience to the users.

Because if you don't, your competitor will and Google will rank their page above your page.
A fast website means a good user experience, a satisfying user experience lead to higher conversions and since Google is pushing so hard in this direction, it’s time for you guys to take action.

How fast a website/ application loads is critical but often completely ignored element in any online business and that includes search engine optimisation and search marketing.

The average time to load a mobile landing page of a website takes 22 seconds. According to the Statistics from Google 1 in 4 that means 53% websites are abandoned if a mobile site takes longer than 3 seconds.
Research has shown that a page load speed can have a heavy impact on search engine optimisation, engagement, brand advocacy and conversion levels.

The real cost

10 years ago Amazon found that 100 ms seconds delay caused a 1% decrease in revenue.
500ms delay in search page generation at Google dropped traffic by 20%.
At Walmart, increase in load time from 1 second to 4 second resulted in sharp decline in conversions. On the other hand, with 1% decrease in load time, they experienced 2% increase in conversions.
Potential investors can backout from investing in your business due to a technical glitch in your website or application.

Impact on User Experience

According to a study 47% of users expect a page to load in 2 seconds or less.
53% users abandon the site if it takes more than 3 seconds to load.
A delay of 1 seconds with 3 seconds of waiting time will reduce customer satisfaction by 16%.
78% of shoppers are unlikely to buy from the same site again if they are dissatisfied with the website performance.

Impact on Revenue and Sales

1 second of lag time would have cost $1.6 billion in Sales per Year to Amazon.
If an ecommerce website is making $100,000 per day then a 1 second delay could potentially cost you around $2.5 million in lost sales every year.

Impact on Page Abandonment

Slow page load time or we can say increase in page load time can drastically increase page abandonment rate.
25% page abandonment rate was observed in case of 4 second delay
More than 10 second of delay make users to leave the site immediately and find a better alternative.

Impact on Conversion

1 second delay in page response can result in 7% conversion.

Looking at these issues and problems of ever increasing and competitive environment, Frugal Testing has come across a pure SaaS based performance testing Platform to accelerate and elevate businesses of its clients both effectively and efficiently.
The product that we have developed is a pure SaaS (Software as a Service) based platform- a one stop destination for all the companies that are looking for increase in revenue and targeting the audience as well as to reach out potential audience.
The software system has its own defined automation workflows that any user can utilize in just a single click. It is simple, intuitive, has automated workflows to run the end-to-end process.

FrugalTesting is all about providing solutions to the problems being faced by businesses from over a decade by providing three major pillars of efficient performance testing altogether- Pure SaaS, 100% JMeter Compatible and On Demand Servers.

The first major Pillar or we can advantage of using FrugalTesting tool is that it is Pure SaaS Tool, which means no setup is required. Just subscribe and you are all set to test the application or website.
The second pillar is 100% JMeter Compatibility
Third and the most important pillar is On Demand Servers

FrugalTesting- an unprecedented product and a business intelligence partner brings forth the multiple features that makes it a distinguished choice and makes value for money for the customers:

End-to-end performance testing services.
Exclusive frameworks to speed up the process and enhance testing.
Extensive expertise in databases, transaction system and technologies.
On-demand performance architects to improve application performance.
Comprehensive analysis and recommendations for performance improvements.
Deep expertise in performance testing tools like Jmeter.

FrugalTesting Tool is a fully SaaS based platform, just provide your application and watch the results in real time. You just need to follow the 3 simple steps to get your application/ website report.

1. Enter Your URL : Being a Pure SaaS System, no cumbersome setup is required. All you need to do is enter the URL or API you want to test.

2. Configure and Test : A fully configurable system is provided, just understand the site or application needs and configure to get a personalised test.